The Indian television industry has been one of the most prominent industries of the nation covering a huge sector of entertainment. But lately it has been badly hit, let's take a look how.
The Indian TV industry is certainly not unknown. A huge section of audience is attached to it and millions of viewers watch their favourite shows on daily basis. The craze for TV is still the same be it children, elders or aged folks. TV is popular with all. But lately, the industry has been at the receiving end to experience some fall. This fall has been explained by the fall in viewership of channels on the basis of a survey that was generated recently through broadcast and satellite dimension.
Read more at: http://www.merinews.com/article/indian-tv-industry---an-upward-trend-or-troubled-times/15921247.shtml&cp
The survey explains why it is becoming hard for the channels to attain strong viewership with TV soaps being closed down in just few months. Not only the TV soaps, but even the channels have been shutting down due to low viewership. In the past, we have seen some big channels like 9X and Imagine to shut down and this year, one of the most popular channel for youth Channel V India, shut down its youth programming and switched back to musical genre.
Although a clear cause was never given by the channel on what account they surrendered their youth fiction programming to musical genre, it was quite evident that the channel was definitely not getting good TRP to run it further.
Sony TV comes next that has become sort of an expert of shutting down shows due to low viewership. This year they launched 3 big shows - Ek Duje Ke Vaaste and Bade Bhaiya ki Dulhania - both couldn't even sustain their viewership for more than 4-5 months and were pulled off air.
Also, their latest offering Beyhadh has opened to very poor numbers. Rumours are also doing round that their show 'Kuch Rang Pyar Ke Aise Bhi' will go off air for the same reason. Their only silver lining is 'The Kapil Sharma Show' and its long running successful shows 'CID' and 'Crime Patrol'.
Star Plus, once a hugely popular channel by all means is not seeing great times as well. Tried to experiment with different genres and subjects like Everest, Gulmohar Grand and Tamanna the channel hasn't seen that sort of success. Also it had to shut down some of its major projects like 'Nisha aur Uske Cousins, Manmarziyan and Dahleez' all because of poor ratings. All these shows were mostly targeted at Youth out of which some appreciated the content but rating-wise, they were wash-outs. Star is forced to run and drag its successful shows like 'Yeh Hai Mohabbatein' and 'Yeh Rishta Kya Kehlata Hai' to have a relief.
Colors on the other hand seems to be giving tough competition to all other channels. However, even its programming has seen a decline. If shows like Naagin 2 and Shakti are doing well for the channel, then we have 'Comedy Nights Bachao' which is riding low in viewership. Also, some of the events that the channel telecast have not been successful. Its big ticket show Big Boss 10 featuring Salman Khan hasn't been a stunner either.
Read more at: http://www.merinews.com/article/indian-tv-industry---an-upward-trend-or-troubled-times/15921247.shtml&cp
The channel that showed both promise and growth was &TV, but lately, it has slowed down both in terms of content and viewership. It has shut down almost all its earlier shows and the current shows aren't doing well enough. Even 'Bhabhi Ji Ghar Par Hai' has lost its steam. However, its sister channel &Pictures is doing comparatively better. &TV is sister production of ZEE TV, which is sustaining well in the race, but still lacking that required push.
A TV producer on the condition of anonymity did confess that the industry is definitely not in its golden period. "Ratings just don't affect the channel but also the production houses, artists, technicians and the rest of the team. There is immense pressure to deliver on ratings than to offer good content. TV channels these days, review each episode to monitor what the audience wants and works accordingly, but sometimes even that fall flat. The production cost for every TV show is almost close to a good budget film hence they are mostly taken down if do not work out commercially."
Read more at: http://www.merinews.com/article/indian-tv-industry---an-upward-trend-or-troubled-times/15921247.shtml&cp
However, coming to the viewership, there is still one area which hasn't been affected and that's cricket. The sport which is celebrated as a religion in the country continues to draw high amount of ratings for all its major driving channels. Set Max usually get the top order as it is associated with IPL, which takes the channel's ratings to all time high during its broadcast.
There is no denying that there is fluctuation and it's mainly because in the taste of audiences that keeps changing. It is high time that good content on television should return in terms of good entertainment and our audiences should evolve in making a change to make this regressive programming on Indian Television cleaner and better. With some work and hope, things shall definitely see a change.
Read more at: http://www.merinews.com/article/indian-tv-industry---an-upward-trend-or-troubled-times/15921247.shtml&cp
It's just not the change in the taste of the audiences and the contents of the show that is affecting the ratings but the fact that its stretched too much that loose interest. A single incident is stretched for months which in reality can be solved in days or rather weeks. The writers and the production house stretch it until it becomes bitter. If a show with good content and finite episodes is made it surely will be a hit. But in finite series also they make it boring.
ReplyDeleteBut Dahleez was a finite show right? I don't think it was pulled out due to low ratings..
ReplyDeleteEk Duje Ke Vaaste was a hit amongst the audience bearing all age groups. The chemistry of Namik and Nikita as Shraman was loved by all. The show was supposed to be a finite series, but Sony was very very biased and ended the show abruptly citing vague reasons. A real bad decision by Sony and it's creative team. The loyal viewers of EDKV, both national and international, are still requesting Sony for Season2 with same cast and that goes to show the popularity of the Show.
ReplyDeleteHere is the real reason for low ratings. All the saas-bahu shows are the highest ratings shows as they are watched by housewives...housewives are the ones who have control over the tv. That means that very good quality shows do not get viewership as other people in the households who want to watch something fresh and different are not able to watch it as their mothers have the control over what is watched.
ReplyDeleteThe second biggest reason is the fact that due to housewives and saas-bahu drama loving women, the younger generation have no choice but to watch their desired shows online. All the viewership is online, which is also a big reason that apart from the crappy saas-bahu shows that are loved by the tv-controlling housewives and gaining high trp's, shows that are loved by the younger generation as well as shows with fresher concepts can only be enjoyed online and ultimately gain low trps.